The world of PELEG DESIGN revolves around three basic principles: functionality, aesthetics, and humor. It is a world motivated by continuous curiosity with the explicit purpose to transform what was once an average, been-there-done-that concept into an innovative and truly exciting experience.
The studio’s products are designed to be used in homes, offices and other living spaces. Beyond the product, PELEG DESIGN provides the observer with a complete, all inclusive experience. Through optical illusions that stretch the limits and break conventions, it invites the viewer to take a closer look, revealing a fresh view of everyday products.
The viewer is encouraged to discover that beyond the products’ functionality there is a surprising game of enchantment and humor to be seen.